Digital Store Technologies Take the Stage For Both Customer and Associate Experience. | Forrester

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers.  What is digital retail theater?  It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.  My colleague, Brendan Miller […] [from http://ift.tt/2leQDNn]