B2B (business to business) marketing refers to marketing strategies that target other businesses and not individual customers. When done correctly, B2B marketing can be very effective in generating leads. However, there are some mistakes which could result in a waste of time and money.
1. Ignoring vital metrics
If you don’t keep track of your B2B marketing efforts, you won’t know what’s working and what isn’t. As a result, you might end up spending lots of money on strategies that yield little or no return on investment (ROI). When it comes to monitoring, you need to ask yourself questions such as:
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Common B2B Marketing Blunders to Avoid
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