Thursday, July 20, 2017

And the Duoploy Strikes Again | Forrester

The acquisition of Rocket Fuel by Sizmek is not so much an example of ad tech consolidation as it is one of the power of the Facebook/Google duopoly to quash competitors, this time on the buy side. Now, it’s not as though Rocket Fuel didn’t make mistakes. To start with, they are part of an […] [from]

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