The 2017 edition of Apple's World Wide Developer Conference [WWDC] begins today at 10AM PT/1PM ET. It's a time when Apple makes big announcements and offers advance looks at major upgrades and new products. We'll be live tweeting today via @hypebot with an emphasis on music related announcements. Here's what the music industry and fans can expect:
• iOS 10.3.3 - Expect major updates to iOS, macOS, tvOS, and watchOS. Each recent update has baked iTunes and Apple Music more deeply into Apple's operating system. We expect that trend to continue.
• Apple Music - Jimmy Iovine told Bloomberg that Apple Music is being redesigned to feature much more video. It would seem that now is the time d timing since Apple’s first original video shows are being release soon over the net few weeks
• iTunes / Apple Music - Both services feel clunky compared the sleekness that we're used to Apple delivering. If someone did a customer satisfaction survey, we suspect that Spotify would top Apple. This may just be wishful thinking, but this could be the time that both see an upgrade.
• Siri Speaker - Apple's voice assistant Siri is almost certainly getting a major update. And this could well be when a Siri Speaker that competes with Amazon Echo and Google Home. If so, will it just play Apple Music on demand or will Spotify and others be invited to the party?
We'll be live tweeting Apple's 2017 edition of its World Wide Developer Conference beginning today at 10AM PT/1PM ET. Follow us on Twitter @hypebot.