Music licensing platform Songtradr is getting some serious backing to expand: the US-based company has signed a long-term partnership with Milamber Ventures PLC – the UK-based media, technology and education growth accelerator.
Songtradr says it will use resources from the relationship to establish both essential business development and to expand its business across the UK market.
The news comes after Songtradr recently doubled its growth into more than 150 countries, working with over 75,000 artists, songwriters and catalogs.
The company’s online global marketplace delivers commercial music to tastemakers, brands, apps, TV and filmmakers directly across all genres and languages.
It says that its partnership with Milamber Ventures would help it take advantage of a UK sync market where ‘commercial music licensing is a highly fragmented industry for European based brands, filmmakers and advertising agencies’.
“Songtradr has been experiencing rapid growth with our disruptive licensing model, and we have looked for the most strategic of partnerships globally to help support us across European territories.”
Paul Wiltshire, Songtradr
“Songtradr has been experiencing rapid growth with our disruptive licensing model, and we have looked for the most strategic of partnerships globally to help support us across European territories,” said Paul Wiltshire, founder and CEO of Songtradr.
“Milamber Ventures PLC has deep insight in music and media business growth, and that’s a strong proof point towards successful prowess in the business and usage of music, and of rights ownership.”
Charlie Dilks, Managing Partner at Milamber Ventures PLC, said: “Songtradr is at the cutting edge of what is now the digitization and simplification of the music industry, providing an essential and streamlined service to both creators and users of music.
“Their platform is best in class and the experience of the team involved is unprecedented.
“The Songtradr platform already has many talented UK artists and songwriters on board, and there is no doubt it will be very well received in the UK by both music buyers and creators of music alike.”Music Business Worldwide