UK-based MelodyVR, which is dabbling with all things virtual reality in the music space, yesterday announced it had raised £5 million in new investment. That money will “fund global expansion and content strategy” and allow the firm “to extend its market leading position as a virtual reality music platform”.
The new financing follows deals with both Universal Music and Warner Music, and other adventures in music VR. Says CEO Anthony Matchett: “The proceeds of our recent fundraise will be used to fuel the global expansion of our business, to reach more artists, more partners and in turn, more consumers”.
He adds: “We’ll be investing further capital into our original content as we seek to grow our vast library of once-in-a-lifetime experiences. We’ll also be investing into additional resourcing and staff on a global basis, aiming to attract even more of the best talent in the UK, as well as through our US offices in Los Angeles, New York, Miami and Nashville, and in other music industry epicentres, worldwide”.
Talking of global expansion, which you were – well, Anthony was – MelodyVR recently appointed Ben Samuels, most recently with direct-to-fan thing Bkstg, to be its President and General Manager for North America. Meanwhile Nikki Lambert, who joined the start-up last year, has also been promoted to Chief Marketing Officer, with new marketing efforts planned in both Europe and the US.[from http://ift.tt/2lvivLP]