Justin Bieber is not one of the greatest Latin artists of all time, it has been confirmed. Spotify began running an Instagram advert declaring Biebs to be a “Latin King” earlier this week, but subsequently pulled it after realising the error.
The advert was placed to mark the success of the remix of ‘Despacito’ by Puerto Rican artists Luis Fonsi and Daddy Yankee, which features new vocals from Bieber. The track is the first time Bieber has sung in Spanish on a record, which did make his sudden ascent to the position of ‘Latin King’ seem somewhat suspicious. Also, he recently turned down an audience request to perform the song at Summerburst Festival in Sweden because he couldn’t remember the words.
Anyway, this advert started popping up in people’s Instagram feeds, much to the annoyance of many people who had heard of actual Latin artists. Lots of them began contacting the streaming service on social media asking for the advert to be taken down. Which, to be fair, it did.
“We made a creative decision to feature Justin Bieber in our ad because we wanted to celebrate ‘Despacito’ as key cultural moment when music genres crossover”, explained a Spotify spokesperson to New York Daily News. “[However] we realised that this could be seen as culturally insensitive so we have pulled those ads’.[from http://ift.tt/2lvivLP]