Warner Bros. Records has hired Carlos Ogando as Senior National Urban & Rhythm Promotion Director.
He joins from Urban & Rhythm Promotion at Entertainment One, and previously worked in Mixshow Promotion at Warner Bros from 2006 to 2012.
Ogando began his career in the rap department at Interscope Records in 2003.
Based in New York, he will report to Lee L’Heureux, Senior Vice President of Rhythm, Urban & Hip-Hop Promotion & Strategy.
L’Heureux said: “Los has incredible skills and ability to work creatively and successfully with artists and radio.
“Los has incredible skills and ability to work creatively and successfully with artists and radio. I couldn’t be more excited to bring him back home to Warner Bros. Records.”
Lee L’Heureux, warner bros. records
“I’ve known Los for many years and couldn’t be more excited to bring him back home to Warner Bros. Records as we expand the Rhythm and Urban radio team.”
Ogando added: “It is truly an honor to return to Warner Bros. Records after spending a large part of my early career at the company.
“I look forward to working with all of the extraordinary new and established artists under the excellent leadership of Cameron Strang, Peter Gray and Lee L’Heureux.”
carlos ogando
“I look forward to working with all of the extraordinary new and established artists under the excellent leadership of Cameron Strang, Peter Gray and Lee L’Heureux.”
Elsewhere, Allyson Cherny-Weston has joined Warner from Sony as Vice President of Brand Partnerships.
She will report to Lori Feldman, Executive Vice President of Strategic Marketing, and will be based in New York.
Cherny-Weston was previously Manager, Director, and then Senior Director of Global Brand Partnerships for RCA Records.
She worked with brands and talent on campaigns ranging from Pentatonix/Lego, Elle King/Ray-Ban and Hilary Duff/AT&T to Gavin DeGraw/MTA, Bleachers/Beats Music and Tom Odell/Artist Den.
“Ally’s got great experience and intuitive ability, connecting brands with musical artists, experiences, content and storytelling that authentically reach consumers and fans.”
lori feldman, warner bros.
Feldman said: “Ally’s got great experience and intuitive ability, connecting brands with musical artists, experiences, content and storytelling that authentically reach consumers and fans.
“At Warner Bros. Records, she will be instrumental in creating innovative approaches to partnerships across multiple platforms and will help expand our brand marketing reach.
“We are thrilled to have her on the team.”
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