Direct-to-fan platform Music Glue has announced an alliance with music merch company Probity, which will see the latter use the former’s technology to power the online merchandise sales of the artists it works with. The tie-up comes as Music Glue launches a new version of its platform. Probity client Metallica were the first act to go live with an upgraded Music Glue store.
Confirming the new partnership, Music Glue boss Mark Meharry said: “It’s now been ten years since we launched Music Glue and after enjoying a steep learning curve I can confidently say that we have built a platform that provides exactly what music fans want – the ability to buy anything, direct from an artist, from anywhere in the world, from any device, in any currency. Working with a globally respected merchandise company such as Probity, whose roster features legendary artists such as Metallica, Rage Against The Machine and Red Hot Chili Peppers, is humbling and testament to the hard work that the Music Glue team has put into building the platform over the last decade”.
Confirming the deal from his side, Probity MD Mark Stredwick added: “Probity are running many artist webstores on Music Glue’s platform and I have been massively impressed with Mark and his team. It doesn’t matter whether it is our Metallica store or one of our smaller stores, we always receive the same levels of service. The client friendly approach that Music Glue adopts works perfectly with our own business and that ethos starts with the company’s management and filters down”.[from http://ift.tt/2lvivLP]