Indie label digital rights agency Merlin has announced a deal with hi-res audio company MQA, which will help the body’s members encode their music in the MQA format. This follows MQA’s deal with indie label distribution platform CI earlier this week.
“MQA’s commitment is to provide exceptional sound quality from the studio recording all the way through to the consumer”, says MQA CEO Mike Jbara. “We’re excited to work with the leaders of the independent community to further fuel the availability of master quality recordings for music fans”.
Merlin CEO Charles Caldas adds: “We are delighted to be partnering with MQA. From our own data, we know that Merlin members’ repertoire performs best on paid-for subscription tiers, and it’s to this high-spending consumer demographic that hi-resolution audio will have the greatest appeal. Consequently, today’s future-facing agreement makes perfect sense – offering our independent label members a fast track entry point to an exciting segment of the streaming market, and ensuring they remain at its forefront”.
MQA already has deals in place with Universal and Warner, and the format is used by Tidal.[from http://ift.tt/2lvivLP]