Thursday, May 4, 2017

Facebook Knows Your Emotions, So What? | Forrester

A minor ruckus ensued this week when major media reported that Facebook knows how its users feel. It appears that some believe that the world is therefore coming to a nefarious end. As in, "Lions, and tigers, and emotions, Oh my!"

The specific incident involved an analysis that some of Facebook's team undertook in Australia, the results of which were shared in a private conversation with a potential advertiser down under. The reaction of the major media and many voices online was to immediately panic. The objections were straightforward: a) Facebook is snooping into people's lives and learning things it ought not (in this case, insecure teenagers, which seems all the more troublesome), b) Facebook wants to sell this ill-gotten knowledge to advertisers, and c) Facebook and advertisers are in colusion to commit some kind of terrible maniuplation of humanity.

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