Desert Trip’s Multiplier Effects | Music Business Journal | Berklee Co...

The Desert Trip music festival at the Empire Polo Club in Coachella Valley, Indio, California, has focused attention in the industry. This October offering was run out of season. It attracted a cross-country audience, much of it middle aged, of about 150,000 over two weekends. The lure was an A list of legacy acts, including [...] [from http://ift.tt/2pw6198]