As a band just starting out, chances are your first major venture, be it an album release, tour, or some combination thereof, won't be cheap. One of the best ways to cover the expenses associated with such things is to secure some kind of brand sponsorship. Here we look at how.
In this latest post to MusicThinkTank, Billy Bones walks us through the nine steps to securing brand sponsorship as a band or artist.
"Be aware of a brand’s weather at the time. If the company is going through a major acquisition, PR fiasco, or event and tension is likely high, wait until the skies have cleared before approaching your contact.
More specifically, consider the time of month, week and day. It’s not a science yet, but prime email times are something to consider. Monday at 9 a.m. on the last day of the month, probably isn’t the best time. Neither is St. Patrick’s Day (or the day after). Choose a neutral time on Tuesday, Wednesday or Thursday to fire away."