The sheer variety of marketing options online may seem intimidating for an artist, which makes it all the more necessary to develop a comprehensive promotional strategy beforehand in order to get the most from your promotional activities and online presence.
Guest post by Bobby Owsinski on Music 3.0
If you’re an artist or band it’s very easy to be overwhelmed by all the options online. That’s why you need a solid strategy to make sure you don’t spend more time than is necessary spinning your wheels, and really get the promotional value you want from your online presence. My Social Media Promotion for Musicians book lays out a promotion strategy for this, and here’s an excerpt that provides an overview of the 3 elements of online promotion that should bring it all into focus if you have any confusion at all.
“There are a lot of online elements that every artist, band or brand has to be involved in these days in order to be an effective online marketer. It’s pretty easy to get confused and either not know where to begin, or throw yourself scattershot at all of them, which usually means that your efforts will be ineffective when it comes to promotion. If we just look at the major components, it looks something like this:
- Your website
- Your email list
- Facebook and Google+ posts
- Music releases
- YouTube video posts
- Blog posts
- Your website
- Your mailing list
- Your blog
- Your videos on Youtube and other video sites
- Your music files on Soundcloud or other music hosting sites
- Any other social network