With the streaming age now a present reality, playlist placement has become a critical part of any band or artists release strategy. Here we look at five important steps to follow in order to give your music the best shot possible at landing on key playlists.
Guest post by Bobby Owsinski of Music 3.0
Getting your music placed on playlists is now an important part of an artist’s release strategy. If a track is added to a popular playlist, its streams will spike and listeners will add it to their personal playlists, which sometimes adds a viral element that spreads to playlists on other networks as well. What’s more, hot playlists are now watched by radio programmers to see both what’s trending and what’s not. That being said, Spotify and Apple Music playlists are getting harder and harder to crack, especially if you’re not on a major label. Here are a few tips that can land you a spot on a playlist from Spotify or any other playlist.
1. Verify your profiles with Spotify and Apple Connect
The first thing you have to do is make sure you have a presence on the service itself. Playlist curators, especially if they’re in-house, are reluctant to feature anything by artists who’ve not verified their profiles on the streaming platforms.
2. Get as many of your fans as possible to follow you on the streaming platform
You don’t need millions of followers or streams, but you don’t need enough to get a curator interested. They want to know that you have a buzz around you before they take a chance.
3. Get the rest of your digital house in order
If a curator is interested in your music, he or she will probably check you out further by looking at your website, photos, social media, upcoming gigs and all the things that we’ve talking about on this blog. Here’s where that all comes into play.
4. Find some playlists to follow
Find some playlists that you love and begin to follow them with the idea of learning if your music is a fit. Don’t limit yourself to Spotify’s in-house curators. In this game, everyone counts because the idea is to ultimately get on a number of smaller playlists first so you’ll be noticed by the Spotify team. Also make sure to follow them on social media, and make comments where and when you can.
5. Make your pitch
Make sure that the playlist owner is well aware of you before you begin your pitch. You’ll be taken much more seriously if you’re recognized as a supporter rather than someone just cold-calling. Send a personally crafted email to the playlist owner or curator. Make it brief and to the point and tell them why you think you song is perfect for their list. Be as specific as you can and avoid being long-winded. If a curator has a submission policy, make sure that you follow it to the letter or chances are your submission won’t even be read.
Remember that some curators for the larger lists make their selections in a closed system, so they don’t want pitches and they’ll usually make that clear in their submission policy. If that’s the case, respect their wishes and don’t hassle them. The only way you’re going to get to them is if you begin to get on a lot of other playlists so your buzz will be noticed.